Retailers are increasingly using video to generate loyalty and interest in their products. Video enables consumers to achieve a greater connection to a product and with that increased engagement there is an increase in recall of the features and benefits, resulting in a greater propensity to buy.
The same benefits can be realised when using video to bring about behavioural change. If well produced and strategically used, the addition of video or animation can bring your digital learning content to life, reduce training time and leave a lasting impression on the learner.
And video is a great way to tell a story that generates that awareness and subsequent interest in your products. At retail, the goal is to create an emotional experience that aligns with both the brand and retailer’s mission and values; something memorable, that the shopper will carry with them as they consider a product against a competitor’s.