Immersive learning begins when the learner feels emotionally connected to the subject matter. Until then, they are merely a passive observer, witnessing a presentation of information.
Whether you choose to drive emotional investment through a virtual reality solution, an educational game or an interactive video, it's unlikely you will achieve ultimate employee engagement without providing context.
Take compliance training, for example. Getting the workforce clued up on the latest legislation is a necessity, but it's unlikely the information will be properly retained if the employee can't see the relevance to their day-to-day activities. And remember, powerful learning content doesn't only highlight the relevance of the information, it communicates the benefit of understanding the information.
Interesting and compelling stories have the power to make the learners feel emotionally invested, while real world examples allow them to see how the subject matter relates to their personal and/or professional lives. Create stories that include memorable characters and a plot that both entertains and engages the learners. Additionally, include a variety of real world examples that allow them to link the lesson to concepts or ideas that they encounter in their everyday lives.