While many are quick to label gamification as a gimmick, this is often due to a lack of understanding of the concept. "I'm not getting my staff to play Mario Kart in the office," they say. But gamification is more than just fun and games.
At their core, gamified learning solutions draw inspiration from the behaviours we all demonstrate when playing a game to maximise engagement with a subject matter.
By applying motivational game mechanics such as real-time feedback, a points system, goals and rewards and a sense of purpose to an e-learning course, learners gain a sense of achievement upon completion of each section.
As a result, each participant is encouraged to improve their knowledge or skills in a certain field as this will be the key to unlocking rewards.
If well designed and strategically used, gamified learning has the potential to positively impact the culture in your organisation as well as your bottom line.
While it’s true that some of the best gamification examples may, at first blush, seem a bit too playful, don’t let their non-business-like style put you off from embracing gamification for corporate learning. If your training initiatives aren’t sparking imagination among your staff maybe it’s time to bring fun into the equation.